I’ve been really digging this band lately, they describe themselves as “new age psychedelic” and I guess that’s a fairly accurate description. I’ve no idea how I came across these to be honest I’ve never heard or read anything about them before, it was another one of those late night long “related video’s” fluke discoveries. They are a 3 piece band based in Brooklyn formed by 2 sisters and a friend who where raised on a Hare Krishna commune in Florida. Their upbringing certainly explains their predisposition for chanting and Indian flavoured melodies, and spiritual air. They even partook in workshops researching the use of music as a religious ceremony. They play a modern semi-electronic psychedelia, I suppose slightly in the vein of Animal Collective (Whose Paw Tracks label they are signed to), but they are by no means just another Animal Collective rip-off. Prince Rama’s music is truly original, it manages to sound spiritual, spooky, lysergic, and at times even operatic, while at the same time containing the perfect amount of Pop sensibility to make it catchy. It has a truly cultish feel to it, and I mean that in a good way. I say it sounds modern but that’s not strictly true, it possesses a weird timeless quality and although it does sound fresh and new at the same time it could be from anytime between 1970 to present. They’ve released 4 albums since 2007 apparently, but judging by their view count on youtube and the fact that I’d never heard of them up until now they can’t have been getting near the recognition they deserve. I haven’t listened to all the albums yet but 2009’s ‘Zetland’ contains a couple of my favourites I’ve heard from them so far.
Listen with your third ear.